Orion Mission Control — Demo

Mission Control

This is the demo workspace with sample data for a fictional client ("Northline Motors"). Your Mission Control shows your real campaigns, leads and spend.

★ Executive briefing — Monday

Yesterday your campaigns brought in 14 new enquiries at £11.20 each — 23% cheaper than last week. The "MOT + Service" Google campaign is your star performer. We've drafted 3 new ad variations to push it further, and this week's blog post is scheduled for Wednesday 9am.

Website visitors — 7 days

4,182

▲ 18.4% vs last week

New leads — 7 days

86

▲ 12 more than last week

Ad spend — 7 days

£963

On budget · £11.20 per lead

Estimated pipeline value

£21,500

▲ 86 leads × avg. job value

Leads per day — last 14 days

SAMPLE DATA

Mission health

SAMPLE

91%Healthy

Campaigns: 4 live, all in budget Website: fast, no errors found SEO: 3 keywords moved up this week Attention: Facebook creative is fatiguing — refresh queued

Latest leads

SAMPLE DATA

Name	Source	Interested in	Status
Sarah W.	Google Ads	Full service + MOT	HOT
James T.	Website chat (AI)	Brake check quote	NEW
Priya K.	Facebook	Diagnostics	FOLLOW-UP
Mark D.	Organic search	Cambelt replacement	BOOKED
Ellie R.	Google Ads	Air-con regas	NEW

AI suggestions

Approve with one click

Shift £150/wk from Facebook to Google. Google leads cost £8.40, Facebook £19.10 this fortnight.

Publish the "winter tyre check" landing page early. Search interest is rising 3 weeks ahead of last year.

5 leads haven't been called back within 24h. Send the automated "still interested?" text sequence.

Most dashboards show what happened. Mission Control recommends what happens next.

Live activity

SAMPLE DATA

09:41

New lead captured by the AI receptionist — brake check quote, phone number saved to CRM.

09:12

Google Ads optimised — 2 underperforming keywords paused, saving ~£9/day.

08:47

Review reply posted — responded to Saturday's 5★ Google review.

08:00

Daily report generated — yesterday: 612 visitors, 14 leads, £138 spend.

07:30

Social post published — "5 signs your clutch is wearing out" went live on Facebook & Instagram.

Live campaigns

4

2 Google · 2 Meta

Clicks — 7 days

1,908

▲ 9.6%

Cost per lead

£11.20

▼ 23% (cheaper)

Conversion rate

4.5%

▲ 0.4 pts

Campaign performance

SAMPLE DATA

Campaign	Channel	Spend (7d)	Leads	Cost/lead	Status
MOT + Service — Search	Google Ads	£384	46	£8.40	SCALING
Brand protect	Google Ads	£92	11	£8.40	LIVE
Local awareness	Meta	£286	15	£19.10	REVIEWING
Retargeting — site visitors	Meta	£201	14	£14.40	LIVE

Keywords in top 10

23

▲ 3 this week

Organic visitors — 30d

9,340

▲ 14%

Site health score

96

2 minor fixes queued

New backlinks — 30d

7

▲ 2 local directories

Keyword movers this week

SAMPLE DATA

Keyword	Position	Change	Monthly searches
mot test milton keynes	3	▲ 2	1,900
car service near me	6	▲ 4	8,100
brake repair cost uk	9	▲ 1	2,400
cambelt replacement	11	▼ 1	3,600

Leads this month

327

▲ 12%

Contacted within 1h

92%

Automation working

Booked jobs

118

36% of leads

Est. value booked

£29,400

▲ £4,100 vs last month

The full pipeline board (New → Contacted → Quoted → Booked → Completed) lives here in the real workspace, synced with the AI receptionist.

This month's content

SAMPLE DATA

Piece	Type	Channel	Status
5 signs your clutch is wearing out	Blog + social	Website, FB, IG	PUBLISHED
Winter tyre check — landing page	Landing page	Website	IN REVIEW
Customer story — fleet servicing	Video short	YouTube, IG	IN PRODUCTION
MOT checklist download	Lead magnet	Email capture	DRAFT

Visitors by channel — last 30 days

SAMPLE DATA

Full analytics — conversion funnels, page performance, call tracking — lives here in the real workspace.

Recent reports

SAMPLE DATA

Report	Period	Generated
Weekly performance briefing	29 Jun – 5 Jul	Monday 08:00
Monthly growth report	June 2026	1 Jul 08:00
Quarterly strategy review	Q2 2026	1 Jul 09:00

Team members, connected accounts (Google, Meta, analytics), notification preferences and billing live here in the real workspace.